- About

We Help You Protect & Grow Your Reputation, & Your Business

We Help You Protect & Grow Your Reputation, & Your Business

In Markets That Matter

Frontière Advisory is a strategic reputation advisory firm based in London and Johannesburg.

We operate where risk shows up in ways that aren’t tracked in dashboards or risk registers — but rather in the signals leaders often miss: a regulator who stops returning calls, a shift in local sentiment, or community support that starts to thin out.

Our work sits between corporate affairs, stakeholder strategy, and risk mitigation. It’s the stuff that doesn’t fit neatly in a department, but has real consequences when ignored.

Our team comprises senior advisors, digital analysts, ESG specialists, and local partners who know how to work behind the scenes to get things done. 

Mission

To help you build a reputation that withstands scrutiny and supports sustainable growth.

Vision

To be Africa’s most trusted advisor to boards and CEOs navigating complexity, reputation risk, and stakeholder influence – led by senior advisors, grounded in cultural fluency, and focused on measurable impact.

How We Work

  • Dual Hubs: London and South Africa for global coordination and regional intelligence
  • Local Experts: Embedded advisors in Nigeria, Kenya, Ghana, and beyond
  • Flexible Delivery: From high-level advisory to hands-on support, always tailored to what drives results for you
  • Lean + Effective: We prioritise insight and impact, not overhead


To help you build a reputation that withstands scrutiny and supports sustainable growth.

Our Values

1

Trust before noise

2

Local wisdom, global standards

3

Integrity through complexity

4

Agility with depth

Experts Behind the Insight

We are intentionally lean, senior-led, and networked across Africa’s most complex markets. Every client engagement is led by experienced advisors and supported by in-country specialists with real-time insight. You won’t meet layers. You’ll meet impact.

We started Frontière Advisory because we saw too many businesses with good intentions get tripped up by poor engagement, cultural misreads, or communications that didn’t reflect the reality on the ground. And too many local actors be dismissed because they weren’t “packaged” in a way the market understood.

We exist to help organisations lead with confidence in Africa and other emerging markets, and we don’t believe in one-size-fits-all advice. Instead, we give you practical, culturally informed strategies that earn trust, reduce risk exposure, and support long-term business success.

We offer frontier thinking + grounded local understanding

What we have built is a culturally intelligent, politically aware, and commercially grounded advisory that helps leaders show up well — before they’re forced to.

If you are navigating complex visibility, legitimacy, or trust issues in high-stakes environments, we’d love to talk.